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10 Jul

Lost in Translation: 3 Marketing Fails in Japan

Japan is often viewed as a sophisticated and…

10 Jul

Kakao Talk for Business: How to Leverage South Korea's Most Popular Platform

In South Korea, Kakao has become far more…

11 Jun

How KOLs Are Shaping the Future of Brand Marketing in China

In the ever-evolving digital landscape of China, where…

11 Jun

Embracing Diversity: How K-Beauty Brands Are Tackling Inclusivity Challenges

The beauty industry has long been criticised for…