Our Blogs
Market insights, opinions and news on APAC markets.
Beyond K-Pop: Mastering Korea's 'Hyoogeun' (효근) Culture for Authentic Influencer Marketing
Jan 27, 2026Introduction The dazzling world of K-pop has captivated…
Introduction Working with a Chinese marketing agency is…
China's 'Guochao' (国潮) 3.0: How Foreign Brands Can Authentically Participate in the National Trend
Jan 20, 2026Introduction Guochao (国潮), which literally means "national trend,"…
GEO in China: 5 AI Crawling Logics You Must Know
Jan 15, 2026Introduction to GEO and AI in China Generative…
Introduction The race for AI dominance in China…
Introduction The rise of artificial intelligence tools has…
Experiences Over Sightseeing: How to Market to Chinese Tourists in the Age of Experiential Travel
Dec 29, 2025The Shift Towards Experiential Travel Chinese tourists are…
Understanding the China Marketing Dynamics China's market represents…
Introduction: The Rising Potential of China's Market China's…
Introduction Japan's sophisticated digital ecosystem and high consumer…
To put it simply, Douyin is TikTok for…
Why Understanding Google vs Naver Algorithms Matters If…
Introduction With over 1.1 billion internet users and…
How WeChat Helps Global Brands Win in China
Oct 30, 2025Understanding the Challenge and Solution Global brands face…
Introduction to Xiaohongshu Marketing Xiaohongshu, also known as…
Introduction China's digital landscape presents a massive opportunity…
Introduction WeChat has emerged as a powerful tool…
Introduction to Digital Marketing in Japan Japan's digital…
Introduction Staying ahead in Japan's dynamic digital marketing…
Success in this market requires more than translation…
Introduction With China’s social media user base surpassing…