The growing importance of international submissions presents both opportunities and challenges in equal measure for journal publishers. By entering into this new partnership, we hope to further improve the quality of our journal submissions, while also providing greater support to the civil engineering community.
The implementation demonstrates our ongoing commitment to enriching communication with our academic authors based in China. Our marketing team can now assess how our WeChat followers engage with our content, which better informs our social media strategy in the region. Growth of our WeChat followers and growth in the number of our authors using our new paper status update function is a long-term investment for us.