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China's 'Guochao' (国潮) 3.0: How Foreign Brands Can Authentically Participate in the National Trend
20 Jan

China's 'Guochao' (国潮) 3.0: How Foreign Brands Can Authentically Participate in the National Trend

Jan 20, 2026

Introduction Guochao (国潮), which literally means "national trend,"…