China Social Media Agency
Reach, engage, and grow audiences across popular social media platforms in China.
Reach, engage, and grow audiences across popular social media platforms in China.
Western social platforms don’t work in China — but your brand still can, reach and engage Chinese audiences where they truly are.
We help your brand engage users on China's top platforms like WeChat, Douyin, and RedNote.
We guide you in connecting with Chinese users through platforms like WeChat and RED for authentic brand discovery.
We ensure your content resonates with China’s unique cultural preferences and values.
We help you understand and comply with China’s strict legal requirements for smooth market entry.
We help you connect authentically with Chinese audiences, build trust and achieve sustainable growth in the market.
We create tailored strategies and hands-on support to help your
brand grow on China’s unique social media landscape
We craft campaigns that speak the language, culture, and interests of Chinese audiences to make your brand feel local.
From verified profiles to ongoing content calendars, we ensure your brand is active, professional, and consistent across platforms.
High-quality, social-first content is created to resonate with Chinese audiences, and we focus on driving meaningful engagement.
Partner with trusted local creators to boost credibility, reach, and authentic engagement for your campaigns.
We design platform-specific ads to reach the right audience, increase visibility, and drive measurable results to deliver the best ROAS.
Performance is tracked with clear insights, and we help refine strategies to ensure continuous growth and lasting impact.
40%
follower growth on
RedNote in 6 weeks
Reach the right audience on China's popular social media platforms with tailored strategies.
Brand discovery to repeat purchase, WeChat is best for -
AwarenessEngagementLoyaltyPurchase
Specialised in turning awareness into action, From discovery to decision
AwarenessConsiderationInteractionPurchase
Specialised in creating viral moments which is best for -
AwarenessEngagementConsiderationVirality
Perfect for driving awareness, from discovery to deep connection
AwarenessCommunity BuildingInteractionLoyalty
"This partnership has been instrumental in helping ASM share cutting-edge research with a new and important audience. The professionalism and thoroughness of Charlesworth staff has made for an excellent collaborative relationship. Importantly, as our WeChat following has grown, so has our ability to select and share content that aligns closely with users’ interests".
Madeline Barron,
Ph.D.| Science Communication Specialist American Society for Microbiology"It has been a pleasure for SPIE to work with Charlesworth. They have done an excellent job managing our business WeChat account, from efficient translations to creative ideas for increasing our engagement and reach on the platform. We appreciate their clear communication and willingness to adapt as we change our strategy, as well as monthly reports and market analyses. We look forward to continuing this partnership."
Emily Haworth,
SPIE Social Media Manager
We have diverse teams located in 10+ locations across the globe. Our approach enables you to succeed in multiple countries with a centralized point of contact.
We have teams present on the ground in China, Japan, Korea and India that make communication easier and navigate local regulations and practices more efficiently.
The Charlesworth group has been delighting clients across the globe for 25 years. We are committed to the success of our clients.
The top Chinese social media platforms include WeChat, Weibo, Rednote (Xiaohongshu), Douyin, and Bilibili. Each serves a unique purpose—from community engagement and influencer marketing to video content and eCommerce integration. Charlesworth helps brands choose the right mix for maximum visibility and ROI.
Foreign brands can promote in China by creating localised content, collaborating with KOLs (Key Opinion Leaders), and using official brand accounts on platforms like WeChat and Weibo. Our team manages end-to-end campaigns that comply with Chinese regulations and resonate with local audiences.
Not always. While having a Chinese business license can simplify setup, Charlesworth helps international brands launch and manage verified accounts through trusted partnerships, ensuring seamless campaign execution even without a local entity.
With deep expertise in Chinese platforms and digital behavior, Charlesworth crafts data-driven, culturally relevant strategies that drive engagement and conversions. We help brands bridge language, culture, and compliance gaps to succeed in China’s fast-evolving digital landscape.
Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.
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