News and Case Studies

January 14, 2023 in Case Studies

IOP Publishing

Client Problem

IOP wanted to improve their author experience in China and build a larger community on WeChat.

Client Solution

Charlesworth set up author notifications from IOP journals via WeChat to IOP authors using their marketing technology tool ‘Gateway’.


  • 25% increase in WeChat followers in six weeks.
  • 20,500 author self-service requests in five months, demonstrating a very high take-up rate for IOP authors from China
  • 24/7 automated communication to provide localised author experience.

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