Client Problem

IOP wanted to improve their author experience in China and build a larger community on WeChat.

Client Solution

Charlesworth set up author notifications from IOP journals via WeChat to IOP authors using their marketing technology tool ‘Gateway’.

Impact

• 25% increase in WeChat followers in six weeks.
• 20,500 author self-service requests in five months, demonstrating a very high take-up rate for IOP authors from China
• 24/7 automated communication to provide localised author experience.