KakaoTalk
Marketing Services
Grow your business in Korea's unique market with the right message, channels, and strategy.
Grow your business in Korea's unique market with the right message, channels, and strategy.
KakaoTalk is more than just a messaging app — it’s the heart of digital life in Korea. With over 90% of the population actively using the platform, KakaoTalk offers unmatched access to Korean consumers through channels, commerce, content, and personalised communication. For international brands looking to enter or scale in Korea, mastering KakaoTalk marketing is essential. At Charlesworth, we specialise in helping global brands navigate this unique ecosystem — from setting up KakaoTalk Channels to running targeted ad campaigns and managing customer engagement. With the right , you can connect with Korean customers more directly, build stronger loyalty, and accelerate your brand’s growth.
We handle the full setup and ongoing management of your brand’s presence on Kakao. From profile optimisation to content scheduling, we ensure your accounts stay active, aligned, and ready to grow.
Our local inhouse experts, create and localise compelling and tailored content that match your brand’s tone, visuals, and messaging to resonate with Korean consumers, while staying true to your global identity.
We craft targeted KakaoTalk advertising campaigns that get your brand seen and drive measurable results. Whether you're using display ads, sponsored posts, or Plus Friend promotions, our approach ensures every penny of your ad spend works harder for your business.
We connect your brand with Korea’s most relevant influencers, content creators, and key opinion leaders (KOLs) to build credibility, generate buzz, and drive authentic engagement to your KakaoTalk channel.
Through in-depth analytics and performance tracking, we help you understand what’s working, what needs adjusting, and how to continually improve your KakaoTalk marketing outcomes.
With over 90% of the Korean population using KakaoTalk daily, the platform offers unmatched access to consumers across all age groups and regions.
KakaoTalk enables you to communicate with users in a more personal, chat-based format — helping you understand your customers’ needs and build lasting relationships.
Beyond messaging, KakaoTalk offers a full suite of marketing tools — from display ads and Plus Friend campaigns to commerce integration and CRM, all within one platform.
Your customers are already on KakaoTalk— it’s where they connect, shop, and stay informed. By showing up where they feel most comfortable, your brand will gain instant familiarity and trust among the Korean audience.
Our award-winning 'Gateway' dashboard provides real-time analytics and seamless integration with South Korea’s leading social platform — giving you the insights you need to make confident, data-driven decisions.
We have diverse teams located in 10+ locations across the globe. Our approach enables you to succeed in multiple countries with a centralized point of contact.
We have teams present on the ground in China, Japan, Korea and India that make communication easier and navigate local regulations and practices more efficiently.
The Charlesworth group has been delighting clients across the globe for 25 years. We are committed to the success of our clients.
“We developed our ‘track my article’ service to make it as easy as possible for authors to find out what is happening to their article during their publication journey. Since launching, 1.7 million requests have been made to the service, with 31% coming from China-based authors. This new integration with the WeChat Gateway will further improve the user experience for our Chinese authors, giving them real-time knowledge of the progress of their article via WeChat.”
Marc Gillett
Head of Publishing Operations IOP Publishing“Enabling our authors to share their high-quality, peer-reviewed articles and providing them with the best service is at the heart of what Dove Medical Press, as a part of the Taylor & Francis group, offers. We are therefore always searching for new methods to help our authors reach new audiences and increase the impact of their research. Launching our new WeChat function is the latest in this offering and we are delighted to see its launch.”
Angela Jones
Dove Medical Press General ManagerKakaoTalk isn’t just a messaging app — it’s an all-in-one digital platform used by over 90% of the Korean population. It integrates chat, shopping, payments, media, and marketing, making it the most direct and trusted way to engage with Korean consumers. For brands entering Korea, KakaoTalk offers unique access and visibility that other platforms can’t match.
KakaoTalk supports a wide range of marketing tools, including:
Display Ads (banner placements within the app)
KakaoTalk Plus Friend (branded channels for customer interaction)
Sponsored Posts and Promotions
CRM Messaging (1:1 or group message blasts)
Commerce Integration (storefronts and payment)
We tailor strategies based on your goals — whether it’s brand awareness, engagement, or conversion.
Timelines vary depending on your campaign type and objectives. For example, paid ad campaigns can begin driving traffic within days, while organic growth through content and community building (via KakaoTalk Channel) may take several weeks. Our analytics dashboard helps you track performance in real time so we can adjust and optimise for faster results.
No — that's exactly where we come in. Charlesworth manages everything from localisation and content creation to customer service scripting and campaign execution. You’ll be able to grow in Korea without needing an in-house Korean team.
We combine global marketing standards with deep local expertise. Our team understands not just how KakaoTalk works — but how Korean consumers think, behave, and engage. With a proven track record of scaling international brands in Korea, we provide both strategic direction and hands-on execution, all tailored to your success in this unique market.
Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.
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