Little Red Book

Spark valuable conversations and engagement about your brand

Little Red Book (or Xiaohongshu) is China's Instagram equivalent and much more. Acting as a search engine, e-commerce platform and lifestyle sharing app. Little Red Book is a dynamic ecosystem that can successfully ease your China growth. We offer tailored packages to suit your businesses goals.

Essential Package

Kick-start your Little Red Book presence with our Essential package, including:

  • Account setup including basic branding elements
  • Regular posting (content supplied by you and translated and localised by our experts)
  • Community management
  • Reporting (essential metrics)

Amplify Package

Enhance all the benefits of the Essential package, with our amplified features, including:

  • Content strategy and creation tailored to your individual goals
  • Little Red Book Ads
  • Influencer partnerships
  • Reporting (advanced metrics and actionable advice)

Premium Package

Make a real difference with all the benefits of our Amplify package plus premium features, including:

  • Key opinion leader (KOL) marketing
  • Comment section management
  • Influencer campaign management
  • Strategic consultation
  • Enhanced reporting (including data-driven actionable insights to inform your strategy)

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About Us

Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.

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