Charlesworth Gateway is your marketing technology solution in APAC. Gateway is an award-winning CPaaS (communication platform as a service) that enhances your customer engagement in APAC regions. Reach your customers in China, Japan and South Korea through WeChat, LINE, WhatsApp and KaKao Talk.
Increase customer satisfaction and engagement
Connect your workflow system
Easy to use API that integrates seamlessly with your existing services.
Connect your official accounts
Connect with your customers and engage directly with them via their favourite social media apps WeChat, LINE, WhatsApp and KaKao Talk with our marketing technology solution.
Configure
A user-friendly platform allowing tailored and translated messages in Chinese, Japanese and Korean languages.
Track
View, measure and analyse customer behaviour through your personalised Gateway dashboard available with our marketing technology solution.
Marketing Technology Solutions in China
We understand the challenges of doing business in China. Drive sales by providing a fully Chinese user experience for your customers in WeChat.
Mini-Program
Features:
- An enriched multi-media app providing one place for a host of features
- QR codes provide easy access to your official WeChat Business account
- Messaging and user analytics
Benefits:
- Provide your customers with multiple interactive services
- Fully integrate your workflow system to send customer notifications
- Easily extend to host more interactive features
Persona Tagging
Features:
- Collect follower data and create customer personas using auto-tagging
- Tag followers based on keywords, menu clicks and customised QR codes
- Create segmented marketing notifications
Benefits:
- Collect data to inform and optimise your brand strategy
- Increase followers and engagement via segmented marketing
- Increase WeChat follower engagement
Poster Creation Tool
Features:
- Allows your customers to create great-looking product or experience posters to share on their WeChat moments
- Poster templates carry your company branding
- Include QR codes with referral links to your services to drive more customers
- Poster data can be pre-populated via integration with your system
Benefits:
- Assist your customers in sharing their purchase or celebrating an experience
- Company or product branded templates help promote your brand
Analytics Dashboard
Features:
- Content engagement and follower behaviour analytics
- Extended WeChat analytics
- Comprehensive messaging statistics for deeper insight and analysis
- Robust content management tools for efficient organisation and control
Benefits:
- Inform your China market strategy and improve ROI with enhanced analytics
- Manage your WeChat menu items and content within the tools
- 24/7 access to your bilingual (English & Chinese) dashboard.
Our Partner Clients
What Our Customers Say
“We developed our ‘track my article’ service to make it as easy as possible for authors to find out what is happening to their article during their publication journey. Since launching, 1.7 million requests have been made to the service, with 31% coming from China-based authors. This new integration with the WeChat Gateway will further improve the user experience for our Chinese authors, giving them real-time knowledge of the progress of their article via WeChat.”
Marc Gillett
Head of Publishing Operations IOP Publishing
“Enabling our authors to share their high-quality, peer-reviewed articles and providing them with the best service is at the heart of what Dove Medical Press, as a part of the Taylor & Francis group, offers. We are therefore always searching for new methods to help our authors reach new audiences and increase the impact of their research. Launching our new WeChat function is the latest in this offering and we are delighted to see its launch.”
Angela Jones
Dove Medical Press General Manager
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About Us
Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.