Mandy is an Account Solutions manager who has over 7 years experience in China-specific social media, such as WeChat, Little Red Book, Zhihu and Douyin, and over 10 years of experience in student recruitment. With proven consistent traffic of over 15K on Zhizhu, Mandy focuses on starting the development of each collaboration with a thorough market research that she then uses to increase brand visibility on various platforms or search engines. She is an expert on data analysis and social phenomena, believing that the secret to success lies in “helping navigate cultural gaps among different audience groups and suggesting the best content strategy that resonates with the target audience."