Social Media Listening

Learn what your customers and prospects are saying about your brand

Understanding the online conversations that surround your brand is crucial to achieving continuous growth and expansion in the competitive China market. Our social media listening services are data-driven, analysing thoroughly mentions across various Chinese social media platforms. We cover a wide range of social media including Weibo, WeChat and niche forums to give you an insight into how your brand is perceived by your Chinese audience. Being up-to-date with your target audience's opinion allows you to make strategic decisions and achieve your goals.

Essential Monitoring

Advanced Monitoring

  • Customised monitoring for brands in different categories
  • Refining of each key metric of the branding
  • Weekly reports on brand performance

Full Spectrum Tracking

  • Customised monitoring for brands in different categories
  • Competitors social media listening
  • Weekly reports on brand performance
  • Alerts and reports on brand performance against competitors
  • Segmented channel analysis

Our Process

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About Us

Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.

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