With over 20 years of marketing experience and highly specialised in China market, Vivian is the Director of China Expert Services at Charlesworth. With a proven expertise in social media marketing, specialising in WeChat, Zhihu, and BiliBili, Vivian was a pivotal part of the team that developed Charlesworth Gateway, our CPaaS that integrates seamlessly with most APAC digital communication networks. She believes that "social media is not only for journal dissemination but also a tool for authors engagement. Marketing is a game of leverage. The marketing strategy is to leverage the all advantages we have while to balance the reasonable costs.”