In a world where digital interaction is the key to success, companies need to leverage tools that enable frictionless customer interaction. At Charlesworth, we understand the strength of LINE Official Accounts in building genuine relationships and fueling business growth.

Why LINE is Important in Japan

LINE is not only a messaging app in Japan but a reigning digital platform. It has more than 92 million monthly active users in Japan and is the most used communication platform, beating other social media networks. In contrast to Western economies where there are several messaging apps utilized interchangeably, LINE in Japan is an all-inclusive platform with messaging, news, payments, shopping, and entertainment.

As a central tool in Japanese digital marketing, LINE offers unique opportunities for brands to connect with consumers. LINE Corporation’s survey revealed that more than 85% of Japanese smartphone users access LINE on a daily basis, making it a necessary application for companies to interact with customers. In addition, 65% of the users are fans of at least one business or brand on LINE, proving it might in online marketing and customer relations management.

Through strategic utilization of LINE Official Accounts, businesses can raise brand awareness, boost revenue, and create seamless engagement with their audience.

Four successful case studies are discussed in this article, which shows how various businesses have leveraged the potential of LINE Official Accounts.

Key Business Advantages of LINE Official Accounts

Immediate Customer Engagement

With LINE’s large user base, companies can communicate directly with consumers, responding to their requirements in real time. This direct communication creates loyalty and establishes stronger brand relationships.

Simplified Marketing and Promotions

LINE Official Accounts enable companies to roll out campaigns, introduce new products, and provide special offers, making them more visible and boosting sales. Companies can utilize LINE Ads, chatbots, and push notifications to deliver promotions to consumers directly.

Improved Customer Support

Prompt and effective customer service through LINE deepens relationships and builds brand trust, as companies are able to immediately respond to inquiries and issues. AI-powered chatbots and human-supported customer support enable companies to offer real-time solutions, eliminating operational inefficiencies.

Valuable Data Collection and Insights

Customer engagement creates valuable data, allowing businesses to analyze behaviors, segment the audience, and optimize marketing approaches for enhanced engagement. LINE’s analytics features provide businesses with the ability to monitor message open rates, user engagement, and customer preferences.

Advertising and Promoting Your Business on LINE

One of LINE for business’s strongest capabilities is also its capacity for advertising and promotion. Businesses can utilize LINE Ads, sponsored stickers, and influencer deals to boost brand recognition and convert consumers.

LINE Ads

LINE Ads enable companies to build highly focused marketing campaigns by demographics, interests, and user behaviors. With in-depth audience segmentation, companies can target potential customers with exactly customized messaging and offers. These ads can be shown across LINE services, such as the LINE Timeline, LINE News, and LINE Manga, for extensive visibility.

Sponsored Stickers

LINE stickers in Japan are a cultural phenomenon, with users often downloading and applying them to daily conversations. Companies can design branded stickers that users can download for free if they follow the company’s LINE Official Account. This has been an effective way of increasing engagement and expanding customer databases.

Influencer and LINE VOOM Marketing

LINE VOOM is a short-video content feature on LINE, enabling brands to partner with content creators and influencers to showcase products in a fresh and authentic manner. Influencer marketing on LINE is utilized by numerous businesses as a means of building credibility and reaching new customer bases.

By leveraging these ad and promotion resources, companies are able to build strong brand presence, customer interest, and drive sales.

4 Impressive Business Achievements on LINE Official Accounts

1. Louis Vuitton

Luxury brand Louis Vuitton incorporated LINE Official Accounts into its CRM strategy to offer personalized recommendations and special previews to its VIP customers. Through segmenting users by preferences and purchase history, the brand experienced a 30% boost in repeat sales and enhanced customer satisfaction.

2. MOS Burger

Japanese fast-food brand MOS Burger used LINE’s reservation and loyalty features to drive store visits and customer interaction. With digital coupons and push notifications that included limited-time offers, the brand recorded a 20% increase in customer visits and a significant boost in repeat customers.

3. Shiseido

Japanese cosmetics behemoth Shiseido used automated replies and AI-powered chatbot conversations to deliver better customer service and lead customers through customized skincare regimens. The outcome was a 25% increase in online sales and a marked uplift in customer engagement.

4. UNIQLO

Fashion retailer UNIQLO leverages LINE to provide special offers, fashion advice, and online-to-offline (O2O) services. Users can reserve products, find stores, and get personalized offers, resulting in a 40% boost in mobile-driven sales.

Unlock the Potential of LINE with Charlesworth

At Charlesworth, we recognize that successful digital communication is the key to business success. Our knowledge of how to utilize LINE Official Accounts allows us to develop personalized strategies that complement your business goals.

From the initial configuration to continuous management, we provide a complete solution designed to maximize engagement and achieve results.

Contact Charlesworth today!