Answer Engine Optimization is the practice of shaping your website content to appear as the recommended answer in AI-driven search experiences. Instead of just targeting keywords, AEO starts with the actual questions your audience is asking—things like "How do I optimize my content for voice search?" or "What's the best CRM for small teams?"
Optimizes content specifically for extraction by AI models.
Prioritizes natural language queries over short-tail keywords.
Uses JSON-LD structured data to guide AI crawlers.
Tailored for audio extraction on Siri, Alexa, and Copilot.
We have optimised our website to rank on AI platforms and we can help you create
a well formulated strategy to help you rank on AI Platforms
Improve AI VisibilityLLM OptimisationAnalysis that actually make senseTailored Strategy to help you rankCustom reporting and support25+ Years of industry experienceSearch is moving away from the traditional "10 blue links" towards direct, generative responses. For over 65% of queries, users now find their answer without clicking through to a website.
Google AI OverviewsBing Copilot & GPT-4Siri & Alexa Voice SearchPerplexity & Chatbots"If you’re not optimized for AEO, you’re invisible in AI-driven search moments."
Our AEO strategy is powered by industry-standard platforms integrated with proprietary testing methods across AI search environments.
Keyword & Market Intelligence
Technical Crawling & AEO Audit
Structured Data Validation
Gemini, Bing & Perplexity Audits
"We take a data-driven approach—using analytics to track traffic shifts and monitor exactly where your content appears in AI-generated answers. Our methods are proprietary, built on proven frameworks and continuously refined based on real-world results."
Think of SEO and AEO as teammates, not competitors.
| Feature | SEO (Traditional) | AEO (Modern) |
|---|---|---|
| Primary Focus | Search Engine Rankings | Direct Answer Extraction |
| Drivers | Keywords & Backlinks | Questions & Entity Clarity |
| Output | Blue Links & Traffic | Visibility + Authority |
| Core Goal | Clicks to Website | Becoming the Chosen Answer |
Defend against competitor software comparisons.
Own high-intent professional queries.
Maintain brand authority across generative UI.
Monetize informational search volume.
Win the single-answer audio search result.
We don't just sell AEO—we rank in AI answers ourselves. We've applied these strategies to our own presence with measurable success.
Our team combines decades of search experience with deep expertise in modern Large Language Model behaviors.
AI algorithms evolve weekly. Unlike agencies that deliver a one-time service, we update your content to keep pace with LLM shifts.
"SEO + AI Fluency"
With Charlesworth, you get a partner who speaks both traditional SEO and the new language of AI fluently. We focus on ROI—not just visibility.
Answer Engine Optimization is the practice of structuring your content so AI-driven platforms—like Google's AI answers, voice assistants, and chatbots—can easily find, parse, and use it. When your content is AEO-optimized, it provides direct, concise answers to user questions and includes schema markup for clarity.
More users are relying on AI assistants every day. A significant portion of searches now return 'zero-click' answers—meaning users get what they need without clicking through to a website. By optimizing for AEO, your brand can capture those answer placements, increasing authority and high-intent traffic.
Several major platforms rely on AEO-style content: Google's Search Generative Experience (AI Overviews), Google Assistant, Microsoft's Bing and Copilot, chatbots, Perplexity, and voice assistants like Amazon Alexa and Apple Siri. All of these can source answers from your site—if your content is structured clearly enough for them to extract and cite.
Any content that addresses user questions is a strong candidate. FAQ sections, how-to guides, product comparisons, service descriptions—these all work well. Start with pages that target commercial or informational queries and rewrite them to answer questions directly. Use structured headers, add schema markup, and focus on pages where people expect quick, actionable answers.
We track how often your content appears in AI-driven features—like citations in AI Overviews or chatbot responses. Key metrics include your 'AI Share of Voice' on target topics and any traffic increases from relevant search terms. We also use monitoring tools and manual testing to quantify your visibility. Ultimately, AEO success means more branded traffic and conversions coming from AI-driven queries.
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