Baidu SEO Agency

Helping Brands Expand Into China

Rank on Baidu, build trust with Chinese consumers, and drive qualified demand inside China’s unique digital ecosystem.

Contact us for your free consultation

China SEO Agency
Client - WILEY
Client - uzh
Client - burns
Client - bristol
Client - park-hyatt
Client - nas-daily
Client - tine
Client - osstem
Client - penta-hotels
Client - sydney
Client - giga
Client - afcons
Client - WILEY
Client - uzh
Client - burns
Client - bristol
Client - park-hyatt
Client - nas-daily
Client - tine
Client - osstem
Client - penta-hotels
Client - sydney
Client - giga
Client - afcons

Why China SEO Is Different

Success in China requires more than translation; it requires a complete recalibration of your search strategy.

Google ≠ Baidu

Google ≠ Baidu

Baidu's algorithm prioritises different ranking factors. While Google leans on high-quality external backlinks, Baidu places extreme weight on local hosting, site age within China, and 'fresh' Mandarin content.

Mandarin Keyword Intent

Mandarin Keyword Intent

Direct translation isn't enough. We identify how local users search, focusing on cultural nuances, regional slang, and intent.

Compliance & Hosting

Compliance & Hosting

The Great Firewall blocks many resources common to Western sites. Based on your goals, local hosting, ICP licensing, or Hong Kong deployment becomes critical for speed, crawlability, and ranking authority.

Full Transparency of your marketing ROI

Trust Signals in China

Chinese consumers rely heavily on specific trust markers like Baidu Baike citations and verified business badges on Baidu SERPs.

Our China SEO Services

Specialised services designed to bridge the gap between your brand and the Chinese consumer.

Baidu SEO
Strategy

Custom roadmap designed for Baidu's specific crawling behavior.


Key Benefit:
Maximum organic reach.

Mandarin
Research

Deep dive into local search intent and linguistic localization.


Key Benefit:
High-intent traffic.

Content
Optimization

Expert copywriting that resonates with Chinese cultural values.


Key Benefit:
Higher conversion rates.

Technical SEO for China

Fixing script blockages, speed issues, and mobile-first indexing.


Key Benefit:
Flawless site performance.

Hosting
Advisory

Guidance on ICP licensing and mainland vs. near-shore hosting.


Key Benefit:
Bypassing the Great Firewall.

SERP
Monitoring

Real-time tracking of rankings across Baidu and Sogou.


Key Benefit:
Data-driven decisions.

Baidu SEO Strategy

A technical and strategic deep dive into the mechanics of Baidu search.

Baidu's Algorithm Mastery

Baidu prioritises homepage authority and localised meta-tags. Our optimization focuses on ensuring the Baidu Spider can navigate your site without hitting Western script blocks.

Technical SEO in China

Site speed is a ranking factor. We optimise server locations (Mainland vs. Hong Kong/Singapore) and eliminate Google-dependent assets.

Mobile-First Strategy

China is mobile-dominant. Baidu rewards sites that use its 'MIP' standard. We ensure your mobile UI aligns with the preferences of 1 billion+ users.

Actionable Insights

How to Rank in China:

  • An ICP License may be required for Mainland hosting.
  • Map keywords to local slang and buying habits.
  • Implement simplified Chinese (Mandarin) copy.
  • Build backlinks from high-authority .cn domains.
  • Optimise for Baidu Mobile-First Indexing.
25+
Years of Experience
10
Global Offices
80+
Digital Experts

Our Success Stories

Why Charlesworth Group?

Your global partner with local execution power.

Unified strategy, tailored for regions

On-ground China & Asia expertise

Offices in Beijing and Shanghai with local specialists who live and breathe the local market.

Local Teams

Regulated Category Pros

Proven track record in luxury, pharmaceutical, and high-tier education compliance.

25 years of legacy

English-Speaking Global Team

Seamless communication. Global account management meets local execution.

Contact Us Now for

A free consultation

Insights

Frequently Asked Questions

Charlesworth is an experienced Baidu SEO agency with deep expertise in the China market. We understand Baidu algorithms, Chinese user behavior, and regulatory requirements, enabling us to deliver compliant and effective China SEO services.

Yes. For Baidu SEO to be effective, a Simplified Chinese website is essential. Charlesworth helps businesses develop and optimize Chinese-language content that aligns with Baidu's ranking criteria and local user expectations.

Yes. Charlesworth's Baidu SEO services are ideal for international brands looking to build organic visibility in China. We help brands navigate technical, linguistic, and regulatory challenges to establish a strong presence on Baidu.

Our China SEO services include:
• Baidu keyword research and search intent analysis
• Technical SEO optimized for Baidu crawling
• Chinese content optimization and localization
• Baidu Webmaster Tools setup and monitoring
• On-page and off-page Baidu SEO strategies
Each campaign is tailored to your industry and business goals in China.

Absolutely. A structured Baidu SEO service helps international brands build visibility, credibility, and organic traffic in China. When combined with compliant infrastructure and localized content, Baidu SEO becomes a powerful channel for China market entry and growth.

About Charlesworth

About Us

Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.

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