Chinese Hospitality Marketing Agency

Your next guests from China are not searching for you on Google and Instagram

Traditional Western channels are invisible behind the Great Firewall. To capture the world's most valuable travellers, you must meet them where they live.

With a surge in global travel from China, Japan, and South Korea, it is more important than ever that your brand is visible on local digital channels, in the local languages.

We work with restaurants to localise their content for platforms like WeChat, RedNote, Baidu, to get you in front of your next guests.

Bridging Your Brand To
Chinese Digital Platforms

RedNote (Xiaohongshu)
WeChat
Baidu
Douyin
Bilibili
Chinese Website Development

RedNote (Xiaohongshu) Marketing

If your brand isn’t being discovered on RedNote, it’s invisible to modern Chinese travellers. We create platform-native visual content, trusted KOC advocacy, and targeted media that position your hotel as a must-visit choice during the discovery phase.

300M+ monthly active users

70%+ rely on peer reviews for travel decisions

WeChat Marketing

Without WeChat, there’s no direct relationship with your Chinese guests. We build and manage your WeChat ecosystem—from official accounts to CRM and mini-programs—turning interest into bookings and repeat stays.

1.3B+ monthly active users

80%+ expect brands to be on WeChat

Baidu Marketing

If you don’t rank on Baidu, you won’t capture high-intent demand. We localise your SEO and search campaigns to ensure your brand appears when travellers are actively planning and ready to book.

70%+ share of China’s search market

First step for high-intent research

Douyin Marketing

If you’re not visible on Douyin, you’re missing the fastest-growing source of travel inspiration. We produce trend-driven short-form video and paid amplification that brings your experiences to life at scale.

700M+ daily active users

Fastest-growing discovery platform

Bilibili Marketing

If your story can’t go deeper, trust won’t follow. We create long-form, documentary-style content and community strategies that build credibility, loyalty, and long-term brand affinity.

300M+ highly engaged users

Gen Z & Millennial decision-makers

Chinese Website Development

A standard website won’t survive the Great Firewall. We build high-speed, localised Chinese websites hosted within the region, ensuring cultural relevance and technical optimization for local networks.

Local sites load 3-5x faster

Directly impacts Baidu rankings

Why We Are The Right Agency For You

Decades of Taking
Brands to China

The Charlesworth Group has been taking global brands to China for 25 years. That is our bread and butter. Dare we say very few people understand how to make this step into the market better than we do.

Hospitality
Insights

Working out of London and Mumbai, our team brings deep marketing expertise from the tourism and hospitality industry, specialising in localising content without compromising brand identity.

Team
In China

Our marketing teams work out of our offices in Beijing, understand the ins and outs of Chinese social media, speak multiple languages, and have deep insight into Chinese traveller expectations.

Laser Focus On
Asian Markets

We don’t do social media for everyone. We are laser focused on Chinese social media and search platforms and know everything that’s going on with them.

How We Will Work To Get You Up And Running

We will work with your marketing/operations teams to understand everything about your F&B space. We will ask you lots of questions, go through your existing marketing plans and social calendars, and discuss your goals. We will talk you through everything we will need to localise your content for China.

We’ll manage all the paperwork and legalities of setting up your accounts in China across platforms. We will get your accounts live, get a calendar and reporting in place, begin working through your assets, research hashtags and audiences, competitors, budgets, and optimise visuals and copy. We will also make recommendations of content and posts based on our research.

Launching your presence across the chosen platforms. We coordinate influencer partnerships, execute targeted ad campaigns, and engage with your new community to drive awareness and direct booking intent among high-value Asian travellers. Every post is optimised for local cultural nuances.

Providing transparent, data-driven insights into your performance. We track engagement, conversion rates, and ROI, refining our strategy monthly to ensure your hotel or restaurant continues to grow its market share in the most efficient way possible.

Contact Us

We Understand Hospitality. And We Understand Chinese Social Media

Hospitality brands need to be showcased through stunning photography, engaging videos, compelling offers, relevant hashtags, and culturally fluent copy.

It needs to feature your food & drink, your interiors, your people, your whole story!

We will adapt all your assets for each individual platform so it has the maximum reach and impact.

Who We Work With

Luxury Hotels & Resorts

Showcasing exclusivity and premium services to high-net-worth travellers.

Fine Dining & Restaurants

Positioning culinary experiences as 'must-visit' destinations for the food-focused Asian explorer.

Tourism Boards & DMOs

Strategic nationwide representation to drive tourism volume and spend.

Island & Nature Destinations

Promoting sustainable luxury and unique natural experiences to explorers.

Trusted By Global Leaders

What Our Customers Say

"We are delighted to collaborate with Charlesworth to amplify our presence in China. Their expertise in digital marketing and deep understanding of the Chinese market makes them an ideal partner to help us achieve our China goals."

Louise Chen

Country Manager of China, RSB

Meet The Team

Andrew Smith

Andrew leads our operations, managing client relations and the local team in China. Andrew has worked on global marketing operations for 18+ years.

LEEDS United Kingdom

Vivian Wang

Vivian leads our China team and has 20+ years of marketing experience in China. Vivian has helped numerous international clients succeed and expand in China.

BEIJING China

Lori Lou

Lori heads our team of content creators and social media managers in China. She has an in-depth understanding of the consumer market, and social media trends.

BEIJING China

Elizabeth Rodrigues

Elizabeth leads our marketing function, working with clients to understand their needs and set them up in our systems. She has worked with international clients for 8+ years.

MUMBAI India

Asia is Powering the Next Decade of Tourism

The high-value traveller segment from Asia is evolving. They seek unique experiences, culinary excellence, and high-tier luxury, but their journey starts inside digital silos.

Tier 2 & 3 City Surge

Rising wealth is turning China’s smaller cities into major new markets.

Ecosystem Immersion

Users spend average of 5+ hours daily within WeChat and RedNote ecosystems alone.

Contact Us Now for

A free consultation

Insights

How to Reach Chinese Consumers Through Local Platforms

In today’s interconnected world, expanding into the Chinese market provides businesses…

How to Leverage Xiaohongshu (Little Red Book) to Attract Chinese Tourists

In recent years, the Little Red Book or RedNote…

7 Ways to Appeal to Chinese Diners and Grow Your Restaurant’s Reach

As the global food scene continues to diversify…

Frequently Asked Questions

The digital ecosystem in China is contained within the 'Great Firewall,' leading to the growth of domestic giants like WeChat and RedNote which offer more integrated services than Western counterparts.

For discovery, RedNote (Xiaohongshu) is king. For booking and official brand presence, WeChat and Ctrip are essential. For South Korea, Naver and Kakao are the dominant players.

No. Success requires 'localisation'—adapting imagery, cultural nuances, and digital payment methods to meet the specific expectations of Asian travellers.

Absolutely. Dining is a top priority for Asian travellers. We help restaurants within hotels or standalone brands appear in the 'must-visit' lists of influencers.

About Us

Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.

SERVICES

REGION

China Marketing Navigate the complexities of the Chinese Market.

Japan Marketing Engage with the discerning Japanese audience.

South Korea Marketing Capture the fast-paced and trend-setting Korean Market.