London, October 2026 — Charlesworth, an Enago company and a leading provider of sales representation and marketing services for academic publishers in China, is pleased to announce a new partnership with IntechOpen, a leading Open Access book publisher.
Under the partnership, Charlesworth will provide sales representation and WeChat marketing for IntechOpen in China. The partnership brings together Charlesworth’s national sales network and specialist academic marketing team to grow IntechOpen’s reach among Chinese researchers and institutions, building on IntechOpen’s existing work in the region.
IntechOpen is a pioneer in Open Access book publishing, publishing its first Open Access book in 2005. Today, its portfolio includes more than 8,200 peer-reviewed Open Access books across Physical Sciences, Engineering and Technology, Life Sciences, Health Sciences, and Social Sciences and Humanities.
Through the partnership, Charlesworth will work with IntechOpen to increase its visibility in China, strengthen relationships with institutions and connect more Chinese researchers with opportunities to contribute to Open Access publications.
Charlesworth’s national sales team will work directly with universities and research institutions across China, supported by targeted WeChat marketing to reach and engage researchers. Bringing these activities together will ensure that marketing supports sales activity and that insight from the market informs ongoing campaigns.
Sara Uhac, CEO, IntechOpen, said: “The partnership with Charlesworth is an important step for IntechOpen’s presence in China. As we look to deepen our relationships with researchers and institutions throughout the region, Charlesworth brings years of experience in the market and long-standing ties with the leading research organisations, making them the right partner to support our vision, further expand our open access programme, and work more closely with the local research community.”
Michael Evans, CEO of Charlesworth, said: “IntechOpen has built an impressive Open Access books programme and there is a clear opportunity to grow its reach in China. Chinese researchers are major contributors to global research, but open access, and books in particular, require a tailored approach when it comes to building awareness and developing publishing opportunities.
What makes this partnership particularly exciting is the opportunity to bring sales and marketing together. Our team on the ground can build relationships with institutions and researchers, while our WeChat activity extends that engagement to a much wider academic audience. Working together, those channels give us a strong platform to grow IntechOpen’s presence and Open Access programme in China.”
IntechOpen is an open access pioneer and a leading publisher of open access books, founded by scientists on a mission to make research discoverable and relevant in the digital age. Its catalogue of more than 8,200 book titles covers science, technology, medicine and the social sciences, and it also publishes a portfolio of open science journals. Working with a global community of researchers, authors and editors, IntechOpen makes scholarly research open and available to anyone, anywhere.
Charlesworth, an Enago company, is a global publishing solutions provider and a long-standing partner to academic publishers in China.
With more than 25 years of experience in the Chinese academic and publishing market, Charlesworth combines locally based sales and marketing teams with extensive relationships across universities, research institutions, publishers and the wider research community. Its services include China sales representation, WeChat marketing, digital marketing and author engagement solutions.
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